Mie Prefecture is located in the southeast of the Kinki region and is broadly classified into five regions: Hokusei, Iga, Chusei, Nansei (Iseshima), and Higashi-Kishu. Mie Prefecture, blessed with abundant nature, mountains, and seafood, is called "Umashikuni," meaning "beautiful country," by Amaterasu, the goddess of the sun, and has been popular among people for a long time. The Ise Jingu Shrine, where Amaterasu is enshrined, and Nagashima Spa Land, one of the largest amusement parks in the prefecture, are among the many tourist attractions that attract visitors of all ages every year. Mie Prefecture is also famous for its Akafuku rice cakes, which are characterized by their tenacity and firmness. Akafuku rice cakes, which are made to order, have been in business for 300 years, and their shape has not changed at all since the time of their establishment. Other crops grown in Mie include mandarin oranges, persimmons, and plums, of which Mie is the third largest producer in Japan. Mie Prefecture is not only famous for Ise lobsters and Matsuzaka beef, which are said to be Japan's delicacies, but also offers a variety of gourmet foods and tourist attractions.